Freesat has announced that it has hit 100,000 sales since its launch on 6th May this year. with high definition content over the summer playing a key role in moving HD set-top boxes.
Emma Scott, MD of Freesat commented, “There’s no denying how much people enjoy watching in high definition once they see it for themselves and the success of Freesat proves that. Unfortunately there are still a lot of people out there who think they’re already watching in HD because they have an HD ready TV - but they aren’t.”
“We want to help everyone understand that HD Ready is not the same thing as HD now. Without an HD digital receiver connected to an HD Ready TV or an integrated TV with Freesat HD built in you can’t watch an HD TV programme. It needn’t be complicated or costly. For those people that already have a satellite dish installed, they may simply be able to take their Freesat digital box or integrated TV home and plug it straight in.”
While Freesat remains a fairly niche player in the broadcasting space at present, behind the likes of Sky and standard Freeview, its initial sales are fairly encouraging, particularly given a minimal amount of marketing.
Going forward through autumn and into 2009, Freesat plans to launch its Freesat+ service, offering a DTR similar to Sky+ and Freeview+, in November, to increase the number of manufacturers and retailers supplying Freesat equipment, and to continue to launch new channels and services each month




