Is there not a case here under the Equal Status Act. Are Tesco discriminating against consumers based on where they live?? Tesco said it would roll out the price reductions to all its 116 stores “in the near future”, but was unable to say when this would happen. It estimates the cost of the changes at €100 million in the coming year. The stores where prices were reduced are Bailieborough, Ballinamore, Cavan, Carrick-on-Shannon, Dundalk (two stores), Drogheda (two stores), Letterkenny, Monaghan and Sligo. All 11 stores were closed for the weekend for restocking with directly-imported brands.

It shows you how much Irish consumers were being ripped off by pricey Irish brands. Buying Irish is one thing, but at least give us the choice. If there is an Irish brand selling for double the price of an imported brand then I would like the opportunity to at least try the other brand. If the Irish brand was up to scratch then they have nothing to worry about, on the other hand if their product isnt up to scratch (bearing in mind the price being charged) then live with the consequences.

Stand by for some hysterical whingeing from the likes of RGDATA or similar organizations