Investments of €165m, pre-pay digital TV packages were just some of the highlights yesterday as three groups battled for control of Ireland’s next generational Digital Terrestrial TV (DTT). There was only standing room left in Dublin’s Westbury Hotel as Communicorp chairwoman Lucy Gaffney took to the stage outlining her group’s ‘Boxer DTT’ bid.
The plans unveiled yesterday detail a staggering investment of €165m, including €115m for networks, €30m for customer service and €20m for marketing. It emerged that much of the €115m networks investment includes the cost of leasing network capacity from RTE’s networks’ division over the next 12 years, an investment which will be borne by all three applicants.
Operationally, Boxer says it will make DTT set-top boxes available “free of charge”, with tariffs of €9.99 a month for seven channels or €22.99 for 18, with a €4.99 “kids package” upgrade, and a 50pc discount for multiple rooms. Drawing from the 329,000 users of analogue TV, the 1,056,000 watchers of ’second TVs’ and the 288,000 ‘churners’ who will change from existing digital packages, Boxer hopes to have 215,000 customers and revenues of €50m by 2012.
A joint venture by Communicorp, Swedish DTT giant Boxer and BT, the half-hour long presentation made much of Boxer’s history of delivering DTT in Sweden.
RTE and Liberty Global’s EasyTV was next up, with a high-tempo video kicking off proceedings. In measured tones, RTE finance director Conor Hayes then spoke of the €120m investment from RTE’s network division, which will enable the DTT switch over. “RTE is spending more than anybody else on DTT, we need to make sure it gets done right,” he said.
The EasyTV offering includes “future proof” HD-ready DTT boxes at “under €100″, for €8-a-month people can get a “soft” package of nine channels including UK terrestrial favourites BBC1, 2 and 3, Channel 4 and UTV. A “mid-pay” option with 13 “best-of-the-rest” channels will cost an extra €8-a-month, with premium sports and premium movies available at an additional cost. To roll out the platform, EasyTV is planning a marketing spend of €16m.
The final presenters of the day were OneVision, a group including TV3, Setanta, UK company Arqiva and eircom, which was the most forthright in the run-up to the hearings. The Fintan Drury-led group promised six channels free, with another 23 for €9.99 and a premium package at additional cost.
The Broadcasting Commission of Ireland is hoping to award the 12-year DTT contracts on July 21.
written by Coolgarriv